One of the most surprisingly enjoyable perks of becoming a presenter arrived when I was first approached by a brand to become an influencer. I was like ‘hold up – I get freebies and cool experiences and all I have to do is document me using this product I already love?’ Okay it turned out to be a whole lot more work that that, but still.
I quickly discovered how much thought and detail went into each brand’s identity and how they wanted it to be portrayed. It was the reason I respected the process a lot more, but I also became much pickier about who to partner up with – because, trust me, promoting a product that Isn’t a natural fit continues to be the quickest way to lose followers.
I was super lucky to kick things off with Pepsi Arabia’s #YallaNow campaign and then shortly after, find myself part of Tag Heuer’s celebrity club. I loved that as my roles shifted on television and in my personal life, so did the work I did as an influencer. By the time I popped out my son, I found myself working with family brands like Johnson and Johnson and Clorox, raving about my favorite products on Mumzworld and debating ways we can encourage breastfeeding in the workplace on behalf of Philips.
As I get ready to embrace a number two, I’m also gearing up for a whole lot of mama collabs through which I’m certain to document my nutty experiences to come. Just make sure to watch this space!
